Do you have a niche? Not really. I do gravitate toward personal development. However, I personally don’t feel like niches are all they’re cracked up to be. Like many labels in life, I find them restricting. Sure, if you’re a surgeon operating on people then maybe a niche is a good thing. I mean who wants a plastic surgeon who does boob jobs most of the time doing their rhinoplasty. Not me! So, yes niches can be important. But, does that mean everyone needs to have a niche? I don’t think so. So, here are 10 reasons why I feel niches are too inhibiting:
10 Reasons A Niche Is Inhibiting
- Our lives are not one dimensional. Our other interests will undoubtedly impact how we think and feel about a specific subject. I think it’s more interesting to learn how people’s whole lives shape their views, interests and actions.
- Wouldn’t you also rather know what is shaping my views as well? Especially if you’re considering applying anything I say to your own life…
- I would rather have an audience that I can authentically engage with. If you look at most bloggers who have niched down, their engagement with their audience over time becomes pretty stagnant. They could literally just copy and paste their answers to the the comments on their posts. That is not fun!
- I followed a bunch of social media gurus on different platforms to try and learn how to grow an audience and I swear every other post was about how important it is to niche down. That tells me that everyone is recycling content and it’s time for a disruptor.
- I am rebellious by nature. I can’t seem to help myself. I’ve always been rebellious in a quite kind of way. I’m not loud about it, but if you tell me I have to do something, 9 out of 10 times I’m going to do the opposite. Unfortunately, my oldest seems to have inherited this trait from me. I now know how frustrating I can be.
- I find boxes and labels to be uncomfortable. Despite what society wants us to believe, life isn’t black and white. It’s grey. Anyone who vehemently tells you differently is probably hiding something.
- Niches get boring. I’ve already alluded to this, but it’s important and deserves it’s own spot. I like writing and I don’t want to start resenting it because I’m only writing about one topic. Besides, there are times when I get so wrapped up in something that I can’t seem to distract myself from it. Instead of writing a crappy piece because my mind is somewhere else, I’d rather write about what is on my mind.
- I spent most of my life pretending I was someone else just to fit in. If I niche down, then I’m just copying the crowd. That is not the lesson I want to teach my kids. I want my kids to be themselves openly and freely. I want them to feel confident going against the grain and standing out.
- Who I am today isn’t going to be who I am a year or 5 years from now. If I am, then I shouldn’t be talking about personal development in the first place. I’d rather have my audience grow and change with me over time instead of having to start from scratch each time I feel the need to pivot.
- This is another repeat, but I want to find my tribe. If I niche down and only write about one topic then I risk never finding that tribe. Or, worse finding the wrong tribe and not even know it.
Ultimately, I think each person should do what’s best for themselves or their business. The world isn’t one size fits all. Maybe it’s time we should stop pretending it is.